A case study How The Celebration Mall Udaipur automated Birthday sms sending process

A case study How The Celebration Mall Udaipur automated Birthday sms sending process

Case Study Background:

The Celebration Mall, Udaipur is owned by Flicker Projects Pvt. Ltd- a joint venture between CapitaMalls Asia Limited and Advanced India Projects Limited(AIPL). It is managed by CapitaLand Retail Properties Management India Pvt Ltd, the mall management arm of CapitaMalls Asia in India.

The Celebration Mall, Udaipur is the first mall in the city offering world class shopping and lifestyle experience under one roof. Located at Bhuwana, NH8, the mall is just 5km away from the famous Lake Palace Hotel and the old city, less than 3km from Sukhadia Circle (a local attraction) and less than a kilometre from the road that leads to tourist attractions such as Mount Abu, the hill station of Rajasthan and Ranakpur, the city with the world famous Jain temples.


Marketing Manager of The Celebration Mall approached us and gave us the objective of sending personalized birthday sms to some 50,000 registered Guests of The Celebration Mall on their birthdays  . The whole idea was to automate the birthday sms sending process .


Solution we offered is Beyond Mobile Wishday An amazing tool to send birthday SMS to customer’s and loved once’s automatically . You just have to upload contact list with birthday dates and application automatically sends a pre set birthday sms wish every Morning at 9.30 am .The service will automatically run through your contacts everyday, and send a personalized Happy Birthday SMS wish to all contacts having birthday .


The Celebration Mall was able to automate the whole process of birthday wish sms sending . Now all guests receive personalized Birthday SMS on there Birthdays from The Celebration Mall . No human interface is required to manage the sending part of sms .


This solution Saved a lot of time for Human resource and Marketing Team.